Blogging can be useful not only for your own website but also even more useful as guest blogging opportunities present themselves. Guest blogging for relevant and qualified online publications (meaning relevant to your business and your audience and qualified in terms of search rank) is a key instrument to your success in brand development online.
This requires you to look beyond your corporate blog and get into the minds and eyes of audiences on potential blog partner sites. To do this as a DIY, be prepared to commit to this work daily in developing relationships, understanding new audiences, and writing and editing blog posts and articles
Remember that blog posts are meant to provide value, information, and entertainment to the reader. Not everyone can blog effectively. This is why business owners hire firms.