SEO stands for search engine optimization. It is a systematic process to help websites rank higher in natural (unpaid) search result.

It is cost-effective for businesses to increase their visibility and brand awareness online. it is also a very easy way to pull more traffic to the business websites

How search engines work?

In order to optimize our websites for best search results, we need to first understand how search engines work:

Primarily objective of search engines:

- To provide users with the most relevant results in relation to your search query

How do they find the "most relevant results"?

- Search engine scan entire online materials and “index” website as mean of prioritizing particular website content 

Therefore, to reach the top in the "search engine result page"(SERP), you need to:

 - Provide rich quality content on website
 - Include more “inbound links”

What it takes to rank?

There are three elements search engine considers when determining where to list website on the SERP:


Authority: how authoritative & credible a website’s content is

Relevance: how relevant is the content to a specific search query

How to use SEO?

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTLM and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

In order to implement successful SEO strategy, business owners need to focus on three aspects:
- Keyword research
- On-page optimization
- Off-page optimization

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