While Facebook and Twitter are important social platforms, the best social media campaigns go the extra mile and look at other options to firmly establish a strong presence online. Engaging with your customers is one of the most important things for your business, and social media provides the best avenue for that.

Blogging can be useful not only for your own website but also even more useful as guest blogging opportunities present themselves. Guest blogging for relevant and qualified online publications (meaning relevant to your business and your audience and qualified in terms of search rank) is a key instrument to your success in brand development online.

This requires you to look beyond your corporate blog and get into the minds and eyes of audiences on potential blog partner sites. To do this as a DIY, be prepared to commit to this work daily in developing relationships, understanding new audiences, and writing and editing blog posts and articles

Remember that blog posts are meant to provide value, information, and entertainment to the reader. Not everyone can blog effectively. This is why business owners hire firms.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” But on the Internet, for better or worse, it’s called “viral marketing.” While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won’t try. The term “viral marketing” has stuck.

The nature of the Internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, e-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

What is it?
Orderly model that pilots worker in making a thorough marketing plan
Encompasses 6 elements embodied by each letter & takes into consideration the 3M (men, money, minutes) a very popular classic marketing planning framework for creating marketing plans.

Situational analysis: where are we now?
Where the firm is going & where does it want to be?
How to fulfill the objectives?
How the firm will implement the strategy?
Executing the proposed plan effectively?
Determining whether the e-marketing campaign is success or failure.


SEO stands for search engine optimization. It is a systematic process to help websites rank higher in natural (unpaid) search result.

It is cost-effective for businesses to increase their visibility and brand awareness online. it is also a very easy way to pull more traffic to the business websites

What I Learned in e marketing is how essential online marketing is important in business, However With e Marketing it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive. And all of this can happen regardless of normal office hours.